We’re sure we’re not the only ones that have noticed…WOW! There’s a massive amount of cannabis dispensaries in Toronto, with ‘Coming Soon’ signs on what feels like every street corner. 

 

CTV news reported some statistics in February of this year: Ontario will have “1,390 legal cannabis stores by October 1, or one for every 10,000 residents and two for every liquor store”. The last update from the Alcohol and Gaming Commision of Ontario (AGCO) was February 16th, 2021, where they confirmed they are issuing 30 new Retail Store Authorizations per week.

 

Here’s a map from the AGCO (as of June 17th) of the GTA’s proposed and approved Retail Store Authorizations:

 

 

What does this mean for the city, and Hi-Class? Read on to find out. 

Thousands of cannabis stores, one wholesaler

In other retail settings, store owners have thousands of options about what items they choose to carry in their shops. A clothing shop or food retailer has access to a global market full of goods and so, consumers are blessed with an array of choices when they make their purchasing decisions.

 

But the cannabis landscape in Canada right now is much different than what was described above. All stores are mandated by law to purchase from one monopoly wholesaler. That’s right! So even though your favourite cannabis store might want to offer you the latest CBD bath salts that just launched from that cool company based in California, unless our government has added that product to their list of approved products, it’s not gonna happen. 

 

Strict marketing for Cannabis

You probably catch at least one commercial about alcohol on TV when you’re settled in to watch the game at night, if not more. Whether it’s Coors Light’s “Official Beer of Pregame Naps”, or a promo for the latest escape from boring beer (this summer it’s hard seltzer), you’re seeing actors consuming alcohol on a daily basis.

The marketing around cannabis consumption is nowhere near that lax. The only cannabis-themed commercial we’ve spotted so far is by arrivealive.org, featuring Canadian chef Rob Rainford speaking to the dangers of driving under the influence (Rob, if you see this and want to collab for a cooking demo, DM us!). The AGCO has super strict rules about what you are permitted to publish about marijuana, and with good reason. It’s a new legal industry for the country, and without these policies in place, we can definitely see it becoming the wild west with plenty of misinformation circulating. \

The bottom line

How many cannabis stores can Canadians support? Will all the stores opening end up thriving? Time will tell. If we look at other areas that got a head start on the opening of legal stores, the numbers might be able to shed some light on what we can expect:
 

Alberta (fastest province to open private-sector cannabis stores): 1 store for every 7,478 residents

British Columbia: 1 store for every 16,346 residents

Colorado: 1 store for every 9,587 residents 

Oregon: 1 store for every 5,698 residents

So, what does all this mean for Hi-Class Cannabis? It means we appreciate you choosing us!

Whether you need insights on the latest release from your favourite grower, or you’re a first-timer wanting to educate yourself about weed, you’re always welcome. If you are in the neighbourhood, pop by to say hi and see which furry friend we have in the shop that day!

Ever wonder where your weed comes from? And don’t be cheeky- we’re not referring to the dispensary, the licensed producer, or your neighbour’s garden. Where did that plant actually originate? We’ll take you on a journey so you can drop some knowledge on your friends.

 

What are Landrace Strains?

Think of landrace strains as the indigenous strains of the cannabis landscape. Before cannabis was commercially grown in formal settings like greenhouses, it was growing wild and in farmers fields all around the world. It’s widely accepted that cannabis originated in the Hindu Kush mountains of Pakistan and Afghanistan and eventually made its way to different parts of the globe. These plants had grown accustomed to the specific terroir (the particular soil, topography and climate) of their region and exhibited certain characteristics because of those natural conditions. The elaborately named strains you’re familiar with today (Gorilla Glue, Watermelon Zkittlez, Chocolate Fondue?!) come from landrace strains that have been cross-bred and experimented with. Selective breeding is done for various reasons, including pest susceptibility and intensifying potency. 

 

How Did Landrace Strains Travel?

How did these landrace strains get transported from their original growing grounds? In the 1960’s and 70’s, some adventurous travellers did venture through the famed “Hippie Trail” that spanned from Europe to India and brought back some souvenirs (aka seeds), and smugglers also saw potential for cannabis growth back home. Fast forward to today, where there’s established producers, seed banks and dispensaries worldwide, all developed from the ancestral landrace strains of the past.  

 

The Misnomer of the Hybrid

When browsing at a dispensary, categorizations are used for cannabis: indica, sativa, hybrid. Hybrid is a term used when a particular strain is said to be a mix of both indica and sativa; but when we look more closely at these categorizations, they aren’t as accurate as you might think. If we are talking about cannabis in general, unless you’ve sought out a pure landrace strain like Afghan Kush (Afghanistan), Acapulco Gold (Mexico) or Durban Poison (Africa), you’ll always be consuming a hybrid flower because of the prolific cross breeding that’s happened over the last couple of hundred years or so. Even more perplexing are the studies that have been done to distinguish indica vs sativa plants. Those distinctions have more to do with the physical appearance of the plant such as leaf colour, plant height, etc than the genetic components or effects it may have on the user. 

 

Well-known Landrace Strains

 

Afghan Kush (Afghanistan/Pakistan)

From the slopes and valleys of the Hindu Kush mountains that are nestled along the border of Afghanistan, Pakistan and Tajikistan, this landrace indica strain is known as one of the oldest in existence and is well respected amongst cannabis aficionados. The moist climate in the region is conducive to low maintenance growth, with some plants getting to be over 1 storey in height.   

Acapulco Gold (Mexico)

A sativa strain popularized during the counterculture era mentioned above, this landrace has a distinctive orange, gold and brown colouring, reminiscent of a warm seaside sunset. It’s harder to find, which may be because it’s proven to be difficult to grow outside of its original habitat. Despite this, classic connoisseurs revere it as one of the best landrace strains. 

 

Durban Poison (Africa)

This strain was first brought into popularity by Ed Rosenthal, one of the first international strain hunters. While travelling in South Africa, Rosenthal discovered Durban Poison and remarked on its fast flowering period and tightly knit bud structure. It has won multiple awards at the High Times Cannabis Cup competition. 

Come chat with us about landrace strains when you visit the store! 

Two of the most utilized words in the world of weed: indica and sativa. But are we using these terms correctly? With misinformation running rampant on the internet, it’s about time we got the real answers for you. We delved into scientific journals to pour over the cold hard facts so you don’t have to (you’re welcome). Warning – this article may cause you to rethink how you’ve been selecting your strains.

 

The Current Situation

As it stands right now, in the legal cannabis market in Canada when you go into a dispensary or online to purchase a cannabis product, anything you buy is more than likely categorized as indica, sativa, or hybrid (unless it’s distillate, but that’s a topic for another blog). This naming convention is to help consumers decide between copious varieties of the plant, called strains. New strains are being formulated all the time by selective inter-breeding. This is done to achieve a profitable combo of characteristics, some of which include fast growth, plentiful bud, resistance to pests, and higher THC levels (the psychoactive component in the cannabis plant that gets you high). 

The widely accepted differences between an indica and sativa lie in both its physical structure and psychoactive properties. Indicas are known to be more sedative, hence the ‘in da couch’ reference, while Sativas are known for their cerebral effect. In drawings such as this one, indica plants are shown as shorter, bushier plants with darker leaves, whereas sativa plants are taller with lighter green, narrow leaves and sparser foliage.      

 

Why It’s B.S.

So..here’s the thing. Cannabis plants have been interbred and hybridized for thousands of years, both in nature due to genetic drift and in science labs. Even if there used to be two distinct subspecies growing in the wild, there isn’t anymore. Over three decades ago, it was noted that unhybridized plants derived from India and Afghanistan landraces were already difficult to locate. 

 

A Quick and Dirty History Lesson 

Swedish botanist Carl Linnaeus is known to be the first to apply his taxonomic naming conventions to cannabis in 1737. He later used the term ‘cannabis sativa’ in published writings in 1753. Jean-Baptiste Pierre Antoine de Monet, chevalier de Lamarck (Wow…let’s just refer to him as Lamarck) emerged thirty years later with a supposed distinct species named Cannabis indica. This all sounds legit, until you start to take into account vague geographical identifications, cultural bias and outright errors being made. The further back modern scientists go, the more it’s being discovered that in the 18-20th centuries, these supposed experts were naming their plant collections very casually without basing it on the fundamental biochemical distinctions in the cannabis plant.  Bottom line: you cannot currently guess the biochemical makeup of a cannabis plant based on its height, branching, or leaf morphology. 

 

“Categorizing cannabis as either “Sativa” and “Indica” has become an exercise in futility. Ubiquitous interbreeding and hybridization renders their distinction meaningless. The arbitrariness of these designations is illustrated by “AK-47,” a hybrid that won “Best Sativa” in the 1999 Cannabis Cup, and won “Best Indica” four years later.” – John M. McPartland, Department of Molecular Biology, GW Pharmaceuticals, Cambridge, United Kingdom

The Way Forward

We know, it’s difficult to have your mind blown about these naming conventions. You’re probably wondering what the solution is, and how the industry can provide consumers accurate categories without our steadfast indica and sativas at the ready. What will the future look like in our dispensaries and online stores without any distinctions? 

To get a true sense of cannabis plant properties, a biochemical analysis is absolutely necessary. This would establish an accurate cannabinoid and terpenoid profile for every single strain, which could then be used to properly categorize weed. Think of it this way- when you enter the LCBO, are there only two choices; red or white wine? Of course not! They are separated by region, grape varietal, medium-bodied vs. full-bodied, tasting notes for your palate. Cannabis plants deserve that same kind of detailed consideration.

We’re excited about the future and hope there will be a time soon where we’ll be able to appreciate cannabis plants for their individual characteristics. We’re doing it a disservice by obsessing about divisions and throwing each individual strain into two broad categories. Just like humans, all types of cannabis should be appreciated for their own unique attributes. ♥

An independent shop succeeding during a pandemic is something to be proud of. In case you were curious- here’s some insider intel on the best cannabis dispensary in midtown Toronto. 

  1. The Founders are Good People

Hi-Class Cannabis was founded by Robert Cirasella and Kevin De Sousa, close friends since the age of 6. Yes, this duo has been kicking it together since sippy cup season- so it’s safe to say they know each other’s strengths and quirks very well.

When you enter Hi-Class, you might be greeted by Kevin or Robert themselves at the counter. Not shying away from the retail side, they take a genuine interest in knowing their clients are taken care of, and this shows in their warmth and approachability as owners. If you time it right, you may even see their family members dropping in to show their support and bring lunch to the burgeoning business. There’s a familial, friendly energy in the shop, and that’s just an extension of who Rob and Kevin are as people. If you’re looking for stuffy, corporate cannabis- this isn’t your spot!

  1. The Company has Integrity

The name ‘Hi-Class’ isn’t a misnomer, the company’s values are based on providing high-quality product and stellar service. Set aside illusions of glamorous start-ups with endless perks and luxuries- the dedication to their shop is clear in the long hours spent each day to ensure clients needs are met. With Kevin’s business expertise acquired from time spent at a Fortune 500 company and Rob’s in-depth knowledge of cannabis culture; it’s not surprising they’re thriving in the weed landscape in Toronto.  

Their honest approach to business means you get straight-forward answers to your questions about the product. Don’t expect to be upsold or misled- it’s not in their interest. They understand the value of good business practices and that’s what drives customers to return again and again.

  1. Hi-Class is Proudly Independent

Being an independent dispensary in a sea of franchises has its benefits! Decisions at Hi-Class Cannabis can be made quickly without getting bottle-necked in hierarchies, which has been vital especially in 2020. Coordinating covid-safe deliveries, extending hours to accommodate demand, and speedily restocking popular strains are all actions that require nimble business structures and quick thinking.

Hi-Class prides itself in being a local independent cannabis shop in the Eglinton West community, with the ability to stock a special list of products they feel good about selling. From small-batch producers like Broken Coast in British Columbia, to Msiku (the first brand released by the Indigenous Mi’kmaq tribe in Nova Scotia), Hi-Class carefully curates its offerings and is able to carry products to satisfy their clientele’s appetite for mindful cannabis consumption.  

  1. You’ll Leave Having Learned Something New

If you’re new to the legal marijuana scene and looking for guidance, Hi-Class welcomes you with open arms and zero judgement. Kevin and Rob bring together years of knowledge from both the cannabis industry and environmental sciences; so you’ll leave the shop feeling confident in your purchases.You won’t be rushed to make a decision on what suits you best, and always encouraged to browse until you find what feels right for you. Just like craft beer hosts endless variations of hops, malt, and flavour notes; the complexities of the cannabis plant run deep as well.

Products are government regulated and tested in professional labs to ensure all Canadians are receiving the highest grade, quality flower. Regardless of whether you’re a novice or a seasoned consumer, Hi-Class is excited to share their deep fascination with the cannabis plant with you.

1. You’ll Have Cotton Mouth

It will vary depending on what strain of cannabis you’re using, but prepare yourself for a potential mouth desert. Ensure you’ve topped up a large glass of water within comfortable distance and have a backup canteen beside it. There’s nothing like waking up in the middle of the night realizing you’ve got sandpaper tongue but the effort to walk to the kitchen sink feels like an episode of American Ninja Warrior

Science behind it: A study conducted at a molecular biology lab based in Kiev confirmed when consuming cannabinoids, the human endocannabinoid system’s receptors CB1 and CB2 are affected, and they control the accumulation and consistency of saliva in the mouth. This explains the distinct changes to your mouth you’ll feel. The good news? It doesn’t necessarily mean your body is dehydrated, since cannabis consumption doesn’t cause dehydration. But, let’s be very clear- drinking water is never a bad idea. Avoid beer, wine and fruit juices, since those can exacerbate the dry mouth feels. Instead of dry, salty snacks like potato chips, popcorn or rice krispie squares, try reaching for some juicy grapes or ice cream.


2. It Changes Your Perception of Time

Though this happens when you smoke a joint too, it can be more pronounced when you consume edibles. Get ready for everything to slow…..down. Even when you think your high might be fading, try brushing your teeth. For anyone that uses an electric toothbrush with a set timer of 2 minutes…you may want to put down the toilet seat and sit to wait this one out because you’re about to learn what ‘eternity’ feels like. 

Science behind it:  A network in your brain called the thalamo-cortico-striatal circuit is key to our perception of time. Studies show this area of the brain has a large number of cannabinoid receptors, which are affected by THC and thus disrupt our time perception. Interestingly, this affects casual users the most, whereas people who are consuming 2-3 times a week or more seem less prone to feel their clocks are being screwed with.


3. You Have to Decarb Your Weed

We know you want to grind up the bud and throw it in the brownie batter, right? Sadly it doesn’t quite work like that, you’d be wasting precious flower and we don’t ever advise that. If you’re serious about making your own edibles, you’ve got to decarb(oxylate) your weed. You might consider investing in a Magical Butter machine that does the majority of the work, and gets you infused butters and oils that you can then transform into culinary delights. The full set comes with a ‘DecarBox’ and an oven proof temperature probe to ensure your oven temperature is accurate. For your first time decarbing with a thermometer, grab a book, set yourself up with a comfy chair near the oven, and tell your roommates you’re working on an important project. This way you can relax and occasionally verify the oven temperature and timer while your weed toasts, and not be running to and from the kitchen like a mad scientist.

Science behind it: Decarboxylation is the scientific term for a chemical reaction that activates compounds in cannabis such as THC and CBD. To get super nerdy on you- THC doesn’t actually exist in a freshly picked cannabis plant. The decarboxylation process turns non-psychoactive tetrahydrocannabinolic acid (THCA) into THC, which is the activated compound. When you smoke or vape, that chemical reaction happens due to the heat produced. With edibles, heating the cannabis flower to precise temperatures turns the THCA into THC, rendering it into the active compound. Warning- if you heat it for too long, you’ll end up with pure CBD and no THC at all, so decide what kind of compound you’re seeking. Researching online can help you find the optimal temperatures for decarbing your weed.